BrandHack Strategic Consultation

April 2025 Report - Laying Out The Foundation

This page serves as your dedicated space to access all strategic deliverables, meetings, and key documents for Vivarix, with a specific focus on Cellmaxx—your flagship stem-cell inspired wellness brand.

Throughout April, BrandHack worked closely with your team to lay the foundation for category leadership, crafting a brand strategy that bridges science-backed wellness with accessible, everyday vitality. From positioning frameworks to content direction and consumer archetypes, every asset here was designed to move Cellmaxx closer to its goal of becoming Southeast Asia’s most trusted daily regeneration ritual.

Physical & Virtual Session

March 13 - Thursday at Vivarix

  • Preliminary Discussion - Branding, Marketing and Business Turnaround
  • Current Challenges in Marketing
  • Marketing Department - Marketing Manager and Digital Marketer

March 20 - Thursday at Vivarix

  • Proposal: Turnaround Strategy for CellMaxx
  • Shifting Narratives from MLM to Science-backed Wellness Company
  • Dormant Desire Strategy - Identify Unspoken Consumer Wellness Needs
  • Define 'Stem Cell Nutrition' as a Unique Category

March 27 - Thursday at Vivarix

  • Finalise on Proposal
  • Final Decision: Retaining Digital Marketer
  • Outsourcing for Paid Media
  • Prepare for Upcoming Meet & Greet after Raya Celebration: New Team

April 10 - Thursday at Vivarix

  • Onboarding and Meet & Greet Session
  • Introducing Brand Building Process Timeline: Belief, Personality and Identity
  • Branding & Marketing 101
  • Assigning Roles to The New Team

April 15 - Tuesday at BrandHack

  • Brand Architecture: Direction to Separate CellMaxx and Vivarix
  • CellMaxx to 'act' as the main brand: Vivarix to piggyback CellMaxx
  • Discussing on CellMaxx Kidz and Boost pre-launching date etc.
  • Brainstorming Session on Product Knowledge: Main discussion revolves around understanding the product at a deeper level; to keep the whole team on the same page.
  • How to Incorporate Product Knowledge in Content Creation

April 17 - Thursday at Vivarix

  • Full Discussion: Brand Strategic Guide: Including Brand Compass, Archetype, Personality, Target Persona, etc.
  • Presentation Session: Product Knowledge
  • 30-Day Content Calendar Review and Execution (How-To)

April 18 - Friday at BrandHack

  • Understanding Customer Journey and The Larger Market Formula
  • Content Creation Based on The Larger Market Formula
  • Sales Funnel Stages
  • 7-11-4 Framework
  • Brand Salience
  • The connection between The Larger Market Formula, 7-11-4 Framework and Brand Salience

April 24 - Thursday (Virtual)

  • The Content Anatomy
  • Create List of Content Titles
  • Revisit: The Larger Market Formula & Equation
  • Content Frequency: How Many Post Per Day
  • The Best Time to Post Content on Social Media
  • Changing Direction: CellMaxx Plus to Be Discontinued: To Be Introduced by CellMaxx For Women

May 06 - Tuesday (Vitual)

  • What Problems Does Your Product Solve?
  • The 3M Framework: Market, Message, Medium
  • Unique Selling Target (UST). Not USP

Other Communication Channels (Whatsapp)

  • Vivarix | BrandHack
  • Vivarix | Branding & Marketing
  • BrandHack x CellMaxx