March 13 - Thursday at Vivarix

- Preliminary Discussion - Branding, Marketing and Business Turnaround
- Current Challenges in Marketing
- Marketing Department - Marketing Manager and Digital Marketer
March 20 - Thursday at Vivarix
- Proposal: Turnaround Strategy for CellMaxx
- Shifting Narratives from MLM to Science-backed Wellness Company
- Dormant Desire Strategy - Identify Unspoken Consumer Wellness Needs
- Define 'Stem Cell Nutrition' as a Unique Category
March 27 - Thursday at Vivarix
- Finalise on Proposal
- Final Decision: Retaining Digital Marketer
- Outsourcing for Paid Media
- Prepare for Upcoming Meet & Greet after Raya Celebration: New Team
April 10 - Thursday at Vivarix
- Onboarding and Meet & Greet Session
- Introducing Brand Building Process Timeline: Belief, Personality and Identity
- Branding & Marketing 101
- Assigning Roles to The New Team
April 15 - Tuesday at BrandHack
- Brand Architecture: Direction to Separate CellMaxx and Vivarix
- CellMaxx to 'act' as the main brand: Vivarix to piggyback CellMaxx
- Discussing on CellMaxx Kidz and Boost pre-launching date etc.
- Brainstorming Session on Product Knowledge: Main discussion revolves around understanding the product at a deeper level; to keep the whole team on the same page.
- How to Incorporate Product Knowledge in Content Creation
April 17 - Thursday at Vivarix
- Full Discussion: Brand Strategic Guide: Including Brand Compass, Archetype, Personality, Target Persona, etc.
- Presentation Session: Product Knowledge
- 30-Day Content Calendar Review and Execution (How-To)
April 18 - Friday at BrandHack
- Understanding Customer Journey and The Larger Market Formula
- Content Creation Based on The Larger Market Formula
- Sales Funnel Stages
- 7-11-4 Framework
- Brand Salience
- The connection between The Larger Market Formula, 7-11-4 Framework and Brand Salience
April 24 - Thursday (Virtual)
- The Content Anatomy
- Create List of Content Titles
- Revisit: The Larger Market Formula & Equation
- Content Frequency: How Many Post Per Day
- The Best Time to Post Content on Social Media
- Changing Direction: CellMaxx Plus to Be Discontinued: To Be Introduced by CellMaxx For Women
May 06 - Tuesday (Vitual)
- What Problems Does Your Product Solve?
- The 3M Framework: Market, Message, Medium
- Unique Selling Target (UST). Not USP
Other Communication Channels (Whatsapp)
- Vivarix | BrandHack
- Vivarix | Branding & Marketing
- BrandHack x CellMaxx